Jewellery Store Launch: Ophira

TTS partnered with Ophira, a Gurgaon-based lab-grown diamond jewellery brand, to lead its brand launch and advertising strategy, positioning it as a modern, conscious luxury label.

We conceptualized and executed a launch event that blended elegance with experience, including a wine and cheese preview at their store opening to introduce the brand to a curated audience.

To drive engagement and conversions, we rolled out a targeted launch campaign for home trials, combining digital storytelling with seamless service-based messaging—bringing the Ophira experience directly into the homes of discerning customers.